There are generally two classifications when it comes to gyms, studios, fitness centres, etc.
Those that charge for access…
And those that charge for coaching.
The bigger the name of the company or franchise generally tips the scales towards the charging for access side. These spaces can be larger, have lots of equipment and rely on a lot of foot traffic in order for the business to be successful.
Certainly, for the next 6-12months, these spaces are going to be less appealing and may even struggle to operate under “pandemic requirements” due to the fact they require physical distancing protocols, etc.
This could be a great thing for the fitness industry. Fitness is often sold as a commodity but it shouldn’t be.
How many people have started their fitness journey and fell at the first hurdle? After a week of walking into the gym with little idea of what to do or how to do it, people give up.
That is where coaching comes into play. Having a coach to help you with your fitness goals is the same as having a lawyer help you with your divorce. Both of these services are essential if you find yourself needing them…
Everybody needs at least one of them – hopefully, it’s not the divorce lawyer (way too expensive)!
Over the years the fitness industry has harmed itself by certifying “coaches” over a two-day weekend course and large chain gyms giving 24-hour access for $20.
Equipment is not what people need. I can give you a full gym setup and that won’t make the difference (anyone use their spin bike as a clothes hanger?).
People need guidance from a professional to help them be successful. You still have to do the work, the work is just put there in front of you at the right time with the right purpose.
I hope good comes from this pandemic for the fitness industry. I hope more people can start achieving their goals. You own your own health and fitness – you just need help finding it.
This article was posted on www.defyfunctionalfitness.com